A Real World Interview

Over the past two weeks I had the privilege of e-mailing back and fourth with Ms. Jessica Harris who is the PR manager at Brad Kuhn and Associates. It was a very pleasant experience and she was very helpful with all my questions. So without further delay here are the transcripts between Ms. Jessica Harris and I.

For my interview with a PR professional, I was able to speak with Jessica Harris who works as a PR manager for Brad Kuhn and Associates which is based out of Orlando FL.  Ms. Harris is out on maternity leave and was unable to do a face to face interview. However, she was nice enough to e-mail back and fourth with me and answer any questions I had. This was a great opportunity as Ms. Harris invited me to her office once she returns to work for a face to face interview.

- What are your responsibilities and how do you integrate them with your businesses and marketing objectives?

"That’s a great question that I wish I had a definite answer to. What I mean is every day is different and no two cases or two clients are the same. One day I may be out in St. Cloud for an unveiling of a new marketing promotion, and then the next day I might be writing a press release for local News Channel 6 regarding an off the field incident with an Orlando City soccer player.  I suppose I could say my typical responsibilities would include writing and distributing press releases, creating special events and public outreach programs as well as conducting market research on events and areas. As you can see, Brandin, a PR manager has their hand in just about every pot."

- What methods of communication does the organization use to reach their public and how are they effective?

"We pride our selves on being a company that’s preparing for the future, and I’m sure as you know social media is the future. We focus all of our efforts on connecting with fan and costumer where it's most convenient, online, via mobile applications on laptops, tablets and smartphones. We, as a company, understand that if we want to gain more clients we need to be associable across all different platforms and in every available fashion."

- What are some examples of communications strategies you have used to achieve success and what were the results?

"Our communication strategies are simple and precise, as we always start with an objective to save time and money. Our most recent strategies include a web based approach to market our newest service we are offering at Brad Kuhn and Associates. We launched a new website that provides potential customers with profiles, testimonials and current results of current campaigns.  Our results so far have been very positive and created 27 NOC's (new opportunities created) in the two months of the site being up and running."

- How has your company’s public relations practice affected the reputation of the organization and or clients?

"I spend quite a bit of time monitoring our social media sites and creating a positive reputation in our given field. Over the last three years we have worked with many online “watch dog sites” to help up keep our brand positive and in the forefront of the public's eye. At this time, we are fortunate to not have to deal with any major crisis and hope to continue this trend in the future."  

Brandin