For my interview with a PR professional, I was able to speak
with Jessica Harris who works as a PR manager for Brad Kuhn and Associates which is based out of Orlando FL. Ms. Harris is
out on maternity leave and was unable to do a face to face interview. However, she was
nice enough to e-mail back and fourth with me and answer any questions I had. This
was a great opportunity as Ms. Harris invited me to her office once she returns
to work for a face to face interview.
- What are your responsibilities and how do you integrate them with
your businesses and marketing objectives?
"That’s a great question that I wish I had a definite answer to. What I
mean is every day is different and no two cases or two clients are the same.
One day I may be out in St. Cloud for an unveiling of a new marketing
promotion, and then the next day I might be writing a press release for local News Channel 6 regarding an off the field incident with an Orlando City soccer
player. I suppose I could say my typical responsibilities would include writing and distributing press releases, creating special events and
public outreach programs as well as conducting market research on events and areas. As you can see, Brandin, a PR manager has their hand in just about every pot."
- What methods of communication does the organization use to
reach their public and how are they effective?
"We pride our selves on being a company that’s preparing for
the future, and I’m sure as you know social media is the future. We focus all of
our efforts on connecting with fan and costumer where it's most convenient, online, via mobile applications on laptops, tablets and smartphones. We, as a company, understand that if we want to gain more clients we need to be associable across
all different platforms and in every available fashion."
- What are some examples of communications strategies you have
used to achieve success and what were the results?
"Our communication strategies are simple and precise, as we
always start with an objective to save time and money. Our most recent
strategies include a web based approach to market our newest service we are
offering at Brad Kuhn and Associates. We launched a new website that
provides potential customers with profiles, testimonials and current results of
current campaigns. Our results so far
have been very positive and created 27 NOC's (new opportunities created) in the
two months of the site being up and running."
- How
has your company’s public relations practice affected the reputation of the
organization and or clients?
"I
spend quite a bit of time monitoring our social media sites and creating a
positive reputation in our given field. Over the last three years we have worked
with many online “watch dog sites” to help up keep our brand positive and in
the forefront of the public's eye. At this time, we are fortunate to not have to deal with any major crisis and hope to continue this trend in the
future."
Brandin
