Wednesday, January 22, 2014

Designing your brand


Hello Class,

When given the task of creating a new mobile system to sell season tickets I believe the first task you have to concur is making it assessable across as many mobile platforms as possible, options equals income. If the app is only created for IOS you are potential missing out on revenue.

The second area I would advise the owner to look for season ticket sales would be across social media platforms. For a small fee you can dial in your demographic and target area and market you app to most likely users.  With the addition of “checking in” to arenas and venues this allows the mobile campaign to target specific fans that are more apt to purchases season tickets.

The last and most important way to utilize the new mobile network would be to create a want and need for this new technology.  Consumers are easily persuaded; everyone is always looking for the next big thing to make their life easier and faster. Key marketing phrase like “skip the lines”, and “become a VIP” draw in attention and create buzz around a product.  All this can be place in a small CTA, commercial or side bar of a social media site,

Brandin Deoliveira

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