Development of Intellectual Property

When creating a marketing campaign for client’s cetin criteria is deemed the most important by clients.  Across all marketing campaigns theses key components should be in the for front of the marketers mind.

As a marketing expert, I believe that the most important concepts to a client are as follows.

1.     Research and segmentation.

2.     Concept

3.     Target Demographic

All these components make for a successful campaign. With intense research and segmentation the clients can save time and revenue. The more money that is spent in the research stages will save during the final stages of the campaign. The proper concept is a must, all thou this seems like a simple concept both the marketer and the client need to be link minded and on the same page through out the campaign. A vital part of any campaign is the demographic. Each campaign is created with the purpose of engaging an audience, however what audience are you planning on engaging. You wouldn’t market Grand Theft Auto to 70-year-old people; it wouldn’t fit there demographic.  Selecting the appropriate demographic for each campaign is a vital peace of its success.

Brandin

Designing your brand

Hello Class,

When given the task of creating a new mobile system to sell season tickets I believe the first task you have to concur is making it assessable across as many mobile platforms as possible, options equals income. If the app is only created for IOS you are potential missing out on revenue.

The second area I would advise the owner to look for season ticket sales would be across social media platforms. For a small fee you can dial in your demographic and target area and market you app to most likely users.  With the addition of “checking in” to arenas and venues this allows the mobile campaign to target specific fans that are more apt to purchases season tickets.

The last and most important way to utilize the new mobile network would be to create a want and need for this new technology.  Consumers are easily persuaded; everyone is always looking for the next big thing to make their life easier and faster. Key marketing phrase like “skip the lines”, and “become a VIP” draw in attention and create buzz around a product.  All this can be place in a small CTA, commercial or side bar of a social media site,

Brandin Deoliveira

Wi-FI for all

Hello world,

In this weeks discussion we were given the task of selecting a Wi-Fi that would best suit the needs and design of a sports stadium. After reviewing all this weeks’ material and assigned reading, I believe the best choice for Wi-Fi in a sports stadium would be the high-density Wi-Fi from Cisco.

I chose to use Cisco’s Wi-Fi based off of the challenges that lay in a stadium.   Stadiums have many seats, large areas and thousands of pounds of steal in which a single could possible get lots. The Cisco Wi-Fi network was designed to face and overcome such obstacles. I also selected the Cisco network due to the amount of traffic the network will have to handle at any give time. When fans pack the seats they are excited and egger to share were they are, whom they are with and what’s happing at the stadium. This will cause a peak in the usage of the network, other connections may lag of even completely fail.  

Brandin

How Wi-fi impacts today's society.

Hello World,

The single biggest wireless technology that has the greatest impact on today’s society in my option is Wi-Fi. Wi-Fi has changed the way society uses their mobile devices, computers and even televisions. Mostly all smartphone automatically sync to a Wi-Fi hotspot when they detect one, doing one of two things. The first is it saves their personal data, which means they will not use the data associated with their carriers plan, ultimately saving them money on their monthly phone bills.  The second is it allows the owner of the Wi-Fi to retain information regarding the visitor to their establishment. This is helpful to businesses such as restaurants and hotels for marketing purposes.

I also believe that Wi-Fi has shaped the habits of consumers when it comes to eating at restaurants or shopping. An excellent case of this is Starbucks, they are known for their coffee and free Wi-Fi. If you enter any Starbucks at any time you can always count on two or three people working on computers and surfing the Internet. This is a great opportunity to increase sales and draw in new clients.

Wi-Fi is used as the icing on the cake to draw in guest or customers to activities that they would be partaking in anyway.

Brandin Deoliveira 

A Real World Interview

Over the past two weeks I had the privilege of e-mailing back and fourth with Ms. Jessica Harris who is the PR manager at Brad Kuhn and Associates. It was a very pleasant experience and she was very helpful with all my questions. So without further delay here are the transcripts between Ms. Jessica Harris and I.

For my interview with a PR professional, I was able to speak with Jessica Harris who works as a PR manager for Brad Kuhn and Associates which is based out of Orlando FL.  Ms. Harris is out on maternity leave and was unable to do a face to face interview. However, she was nice enough to e-mail back and fourth with me and answer any questions I had. This was a great opportunity as Ms. Harris invited me to her office once she returns to work for a face to face interview.

- What are your responsibilities and how do you integrate them with your businesses and marketing objectives?

"That’s a great question that I wish I had a definite answer to. What I mean is every day is different and no two cases or two clients are the same. One day I may be out in St. Cloud for an unveiling of a new marketing promotion, and then the next day I might be writing a press release for local News Channel 6 regarding an off the field incident with an Orlando City soccer player.  I suppose I could say my typical responsibilities would include writing and distributing press releases, creating special events and public outreach programs as well as conducting market research on events and areas. As you can see, Brandin, a PR manager has their hand in just about every pot."

- What methods of communication does the organization use to reach their public and how are they effective?

"We pride our selves on being a company that’s preparing for the future, and I’m sure as you know social media is the future. We focus all of our efforts on connecting with fan and costumer where it's most convenient, online, via mobile applications on laptops, tablets and smartphones. We, as a company, understand that if we want to gain more clients we need to be associable across all different platforms and in every available fashion."

- What are some examples of communications strategies you have used to achieve success and what were the results?

"Our communication strategies are simple and precise, as we always start with an objective to save time and money. Our most recent strategies include a web based approach to market our newest service we are offering at Brad Kuhn and Associates. We launched a new website that provides potential customers with profiles, testimonials and current results of current campaigns.  Our results so far have been very positive and created 27 NOC's (new opportunities created) in the two months of the site being up and running."

- How has your company’s public relations practice affected the reputation of the organization and or clients?

"I spend quite a bit of time monitoring our social media sites and creating a positive reputation in our given field. Over the last three years we have worked with many online “watch dog sites” to help up keep our brand positive and in the forefront of the public's eye. At this time, we are fortunate to not have to deal with any major crisis and hope to continue this trend in the future."  

Brandin